Why Flowers?

Floristry was never the obvious choice. I wasn’t great at school, and I spent more time wandering Melbourne’s Botanical Gardens than sitting in class (sorry mum & dad).

After finishing school, I knew I wanted to work with nature—I just wasn’t sure how. Being naturally creative which I have my mum to thank for, I took a floristry course, found my footing, and ended up creating for some of Melbourne’s top hotels and brands.

At 21, I left it all behind and moved to London with no plan—just following instinct. Five of my most transformative years later, I’m back in Melbourne, building something that brings together the two places that shaped me and my work.

I am so excited to work with you to bring your vision to life!

Danni x